ON THE QUESTION OF THE STRONG MANIPULATIVE POWER OF INFLUENCERS IN SOCIAL NETWORKS

Abstract

This article presents an overview of the works of scientists devoted to the study of political movements in modern virtual communication. The article presents information on the interaction of communicants in the networks of the second generation of the Internet at the present stage of the development of society. The data on the issues of motivation and mobilization of communities on the Internet are also reflected. Separately, the relevance of the study of the influence of influencers on the behavioral patterns of communicants is considered. An important part of this work is the interdisciplinary aspect of the study of socio-political movements in the perspective of their research from the point of view of the transition of actions from the sphere of media communication to real life.

The relevance of the topic is due to the fact that for the majority, communication in social networks today directly correlates with socio-political activity and interaction.

The problem of this article is the increasing role of influencers in the media space. The goal is to identify works that contribute to the implementation of further identification of the manipulative power of influencers.

The methodology was based on a comparative analysis. Through it, it became possible for foreign scientists to reveal the topic within the framework of determining similarities and differences.

The result of this work is the presentation of the manipulative power of influencers as a new socio-political phenomenon. This phenomenon plays an important role on social platforms.

It becomes important to hypothesize that influencers on the Internet not only work in the field of reproduction of entertainment content, but also become important political actors who are able to influence the position of subscribers.